Global Training Experience Mallorca
Global Training Experience Dresden
With “THE OPEN CAMPUS,” Mercedes-Benz invited 14,500 sales experts from 71 markets to Dresden to experience the brand’s transformation in an innovative format. Over two days, participants learned how the brand is advancing in areas like electromobility and digital solutions. Through interactive training formats and real-life driving simulations, participants explored the latest models up close and deepened their knowledge. The venue transformed into a diverse learning campus that seamlessly blended physical experiences with digital expertise.
14.500
participants
71
markets
Global Training Experience Dresden
The two-day “THE OPEN CAMPUS” Global Training Experience in Dresden gave Mercedes-Benz sales experts the chance to explore the future of the brand in a unique digital and physical learning environment. With the “ENTER THE GRID” format, participants not only explored new vehicle technologies but also created their own learning journeys in the “LEARNscape.” Using targeted digital learning strategies and immersive driving simulations, participants experienced Mercedes-Benz’s innovation power in all its dimensions.
“With the Global Training Experience, we have created a platform that merges theory and practice in a unique learning format. Participants could experience the brand’s transformation firsthand and develop individually — a milestone for B2B communication.”
Sebastian Schade
| Senior Project Management
