Celebrating fifty years of changemakers
Randstad: celebrating dedication to candidates and each other.
Every birthday is special, but this one was exceptional. To celebrate Randstad’s diamond anniversary, we launched a global campaign with the concept 'Above & Beyond'. Why? Because ever since 1959, employees have dedicated themselves to their candidates, clients and each other. On Randstad’s official birthday we kicked off with a global online show, reaching all 34,000 employees worldwide. This livestream was followed by an engaging internal campaign with some unexpected activations. We proved that even in an online environment, creativity and a human-first approach always pave the way for unforgettable experiences.
34.000
employees reached
6
timezones
"For ‘Above & Beyond’ we got the chance to get exceptionally close to Randstad’s culture and its employees. It was great getting into the nitty-gritty of what it’s like to work at Randstad. This was key for us to deliver captivating creativity in a way that resonates with everyone at Randstad. Our rock-solid bond with Randstad fueled this creativity, resulting in an experience that really spoke to employees."
Patricia Vergeer
| Creative, the Netherlands
Catch the magic.
Here.
Game on!
The Connecting the Randstad World: one click at a time.
Our campaign was all about gamification. We matched employees based on personalized talent profiles, let them share inspiring stories via a video platform and tested everyone’s Randstad know-how with fun team games. From image recognition to word association, teams climbed leaderboards and snagged awesome prizes. Who says internal engagement can’t be interactive?
