OVAL is officially a B Corp now, delivering brand experiences with a positive impact

After an intensive transformation program, the creative brand experience agency successfully met the B Lab’s rigorous standards: OVAL (formerly The Oval Office) is now officially a B Corp. This immediately provides added value for its clients in Belgium, Germany, France, and the Netherlands: OVAL helps them achieve their ‘positive impact’ ambitions more quickly.

The B Corp certification, awarded by the international non-profit organization B Lab, is only granted to corporations that meet the high standards in environmental impact, ethical business practices, and social responsibility. It addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. With this step, OVAL joins a global movement of companies proving that profit and positive impact can indeed go hand in hand.

“We are extremely proud of our B Corp Certification and will do everything we can to put our commitment into practice in the years to come. As an agency, we firmly believe that truly connecting people and brands drives positive change. B Corp serves as both an accelerator and an additional incentive in this mission. This achievement is a milestone, but certainly not the finish line. We will continue to challenge ourselves to further enhance the positive impact of our agency and our clients.”
​- Wouter Boits, founder & CEO of OVAL

Encouraged by this recognition, OVAL remains determined to translate its core value of empathy into sustainable productions, social responsibility, and transparent communication - both internally and externally. Additionally, reducing, measuring, and offsetting CO₂ emissions will become the standard for every project. Through this approach, the agency makes an active and tangible contribution to the goals of its clients, who, in turn, help Europe achieve its ambitious climate targets.

About OVAL

OVAL is a creative brand experience agency that puts people’s experiences at the heart of every campaign. With a team of 120+ experts, we operate from our offices in Amsterdam, Antwerp, Brussels, Düsseldorf, and Paris. Through well-thought-out strategies, inspiring creativity, and impactful productions, we bring people and brands together. We excel in Employee Experiences, Consumer & Citizen Experiences, and Business Experiences. OVAL works with leading brands and organizations, including Adobe, Aéroports de Paris, B&B Hotels, BMW, Bol, Decathlon, Delhaize, Deloitte, Fundis, Google, Henkel, le Ministère de la Culture, Nintendo, Proximus, Randstad, SD Worx, SNCF, and the Flemish Government. More info on weareoval.com.

About B Lab

B Lab is transforming the economy to benefit all people, communities, and the planet. A leader in economic systems change, its global network creates standards, policies, and tools for business. Besides, B Lab certifies companies - known as B Corps - who are leading the way. To date, the  global B Corp community includes over 9,300 companies in 92 countries and 161 industries, and over 200,000 companies manage their impact with the B Impact Assessment. See bcorporation.eu for more information.