When a brand sounds unmistakable
#RethinkFashion – Perwoll at Berlin Fashion Week
Perwoll’s brand activation at Berlin Fashion Week went far beyond a simple product presentation. Under the motto “#RethinkFashion,” the booth became a place where fashion, sustainability, and creative experimentation intertwined. Visitors not only experienced the introduction of the new “Perwoll Renew Blütenmeer” detergent, but they also had the chance to win product samples in an interactive claw machine activity. A major highlight was the limited edition Perwoll sweaters, created in collaboration with designer Rebekka Ruetz. Kilian Kerner’s jacket, exclusively designed for the event, captivated attendees. It was a place where fashion wasn’t just worn but reimagined.
The Show.
For real.
We care for fashion.
For real.
Perwoll nutzte die Berlin Fashion Week, um das Bewusstsein für nachhaltige Wäschepflege zu stärken. Am Stand wurden nicht nur die neuesten Produkte präsentiert, sondern auch einzigartige Designstücke ausgestellt. Die Besucher hatten die Möglichkeit, in direkten Austausch mit Experten zu treten und mehr über die Themen Mode und Nachhaltigkeit zu erfahren. Durch kreative Kooperationen mit Designern wie Rebekka Ruetz und Kilian Kerner setzte Perwoll ein starkes Zeichen für Fashion Care und Fashion Sustainability.
+4.000
visitors
50
exklusive Sweater
“Berlin Fashion Week was the perfect platform to introduce the new Perwoll Renew Blütenmeer while showcasing sustainable fashion care solutions. Our creative collaborations and interactive activities captivated visitors and inspired a more conscious approach to fashion.”
Mara Jade Maibach
| Project Management
