MINI Belux
got2b: Make-up is what you make of it
A visually striking stage design and a target group-focused approach came together for the got2b Make-Up Launch Event, where three unique show formats were merged into one immersive experience. Under the motto “Make-up is what you make out of it”, the event thrilled audiences both in person and online.
Influencers, Co-Creators, and key market players experienced their own individual versions of the event and shared their impressions through various media channels.
The decentralized stage design set the foundation for exploring the Co-Creation process, featuring interviews, product showcases, and expert tips by Make-up artist Nina Park. With vegan cuisine and live performances by Ana Kohler and Wincent Weiss, the event perfectly reflected the spirit of the times.
#makeupiswhatyoumakeofit #got2bmakeup
360°
stage format
4.000
guests
“For us, the got2b Make-Up Launch was a unique opportunity to create an experience that turned a product into a lifestyle. We transformed attendees into true advocates of the brand through engaging and immersive experiences.”
Mara Jade Maibach
| Project Management
The show
For real.
Unique Make-Up Experiences
The got2b Make-Up Launch Event brought together influencers, Co-Creators, and market decision-makers to experience an innovative stage format under the motto “Make-up is what you make out of it”. The event featured personalized experiences and showcased the Co-Creation process behind the new make-up line. Live acts like Ana Kohler and Wincent Weiss added to the vibrant atmosphere.
