Make-up is what you make of it

got2b Make-Up Launch

Brand Activation Consumer & Citizen Experience External Communications

got2b: Make-up is what you make of it

A visually striking stage design and a target group-focused approach came together for the got2b Make-Up Launch Event, where three unique show formats were merged into one immersive experience. Under the motto “Make-up is what you make out of it”, the event thrilled audiences both in person and online.

Influencers, Co-Creators, and key market players experienced their own individual versions of the event and shared their impressions through various media channels.

The decentralized stage design set the foundation for exploring the Co-Creation process, featuring interviews, product showcases, and expert tips by Make-up artist Nina Park. With vegan cuisine and live performances by Ana Kohler and Wincent Weiss, the event perfectly reflected the spirit of the times.

#makeupiswhatyoumakeofit #got2bmakeup

Smiling woman seated on colorful letter-shaped furniture at the got2b launch event

Deux hommes s’embrassent sur le tapis rose de l’événement got2b.

Public assis devant un écran géant got2b en attente du show.

Live musical performance during the got2b launch, engaging the crowd with vibrant energy.

Colorful aerial view of the event courtyard transformed into a vibrant, branded got2b space.

360° stage format

4.000 guests

Portrait of a project team member from The Oval Office involved in the got2b campaign.

“For us, the got2b Make-Up Launch was a unique opportunity to create an experience that turned a product into a lifestyle. We transformed attendees into true advocates of the brand through engaging and immersive experiences.”

Mara Jade Maibach | Project Management

Play Pause

The show
For real.

Group of influencers posing on the got2b step-and-repeat wall at the make-up launch.

Unique Make-Up Experiences

The got2b Make-Up Launch Event brought together influencers, Co-Creators, and market decision-makers to experience an innovative stage format under the motto “Make-up is what you make out of it”. The event featured personalized experiences and showcased the Co-Creation process behind the new make-up line. Live acts like Ana Kohler and Wincent Weiss added to the vibrant atmosphere.

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