UCB
Mercedes – Experience the next level of desire
Under the motto “VIVA MERCEDES!”, over 12,000 international sales employees gathered in Mallorca to experience the latest Mercedes-Benz models through an innovative mix of gamification, in-person training sessions, and driving events. The Global Training Experience served as a strategically valuable tool for Mercedes-Benz to emphasize its innovative strength and market leadership. The event not only enhanced the qualifications of the participants but also strengthened the global network and emotional connection to the brand. This immersive learning experience positioned Mercedes-Benz as a pioneer in the automotive industry and made a significant contribution to long-term brand loyalty and sales success.
12.000
participants
32 runs
in 9 weeks
“For us, the Global Training Experience was both a special challenge and a success. We implemented an innovative and sustainable concept that not only conveyed knowledge but also created emotional experiences, turning participants into true brand ambassadors for Mercedes-Benz.”
Ann-Kristin Günther
| Lead Automotive & Member of the Board of Directors
Global Training Experience Mallorca
The innovative “VIVA MERCEDES!” training format brought together over 12,000 international sales employees in Mallorca to experience the latest Mercedes-Benz models. Through gamification, VR experiences, and real-life driving events, the program offered an immersive learning experience that integrated digital learning strategies and personal interaction, turning participants into enthusiastic brand ambassadors.
